Monthly Live Workshop → Buy
One live session a month, promoted for two weeks, that either books a call or sells a lower-lift offer directly at the end, live, warm, in the room. This is the funnel that builds authority and cash at the same time, and it's the natural extension of a podcast she already hosts.
Monthly rotation, tied to what she already has
Each month's workshop leans into one existing offer, so the room is already warm for that specific pitch at the end.
The Reconnection Session
For couples in the "roommates" pattern. Pitches towards Couples Coaching / 1:1.
Coming Out Stronger, Live
A live extension of her existing podcast brand. Broadest reach, general audience.
The Pleasure Reset, Live
Directly pitches The Pleasure Reset as a same-day buy for warm attendees.
For Men: Reclaiming Connection
Runs the same mechanics for the For Men offer specifically.
One master image, reused everywhere
Same shot crops for the registration-page banner (16:9) and the social promo tiles (4:5). Title and date get added as an overlay at wire-in, month to month, so only one photograph is needed for the whole rotation.
60 to 75 minute structure
Welcome + why tonight matters
Set the room. Name exactly who this is for, in one sentence.
Teach one real piece of the 5 C's
Live mini-diagnosis moment: walk one volunteer (or a composite hypothetical) through a couple of pointed questions, live, so the room sees Cherish actually diagnosing a real problem instead of just being told she can.
Q&A / hot seat
Real questions from the room. This is where trust gets built fastest, and where objections surface before the pitch, not during it.
Proof
2 to 3 short client stories relevant to this month's theme.
The offer, dual path
Path 1: "If tonight is enough to get moving," buy this month's featured offer directly, workshop-only bonus, cart open 48 hours.
Path 2: "If you want this mapped to your exact situation first," book a free 30-minute Exploration Call.
Close + replay
Replay goes out to registrants who didn't attend live, with the same dual CTA, for 72 hours.
2-week promo countdown
Push through what already exists
Announce on the podcast, IG feed and Stories daily countdown, DMs to the existing list, and a mention in every Funnel 1 & 2 email sequence as "the next Exploration Call alternative."
£5 to 10/day boost
A tiny ad budget aimed at existing engaged followers and list (warm retargeting, not cold prospecting) to lift registrations in the last 4 to 5 days before the room fills.
Metrics, modelled per 1,000 registrations
Modelled per 1,000 rather than per 100, so every row lands on a whole person. "Book a call" here isn't a closed client yet, it still has to survive the same show rate and close rate as Funnel 1 (65% and 20%, see Funnel 1's glossary if those terms are new). "Buy direct" is counted as an actual client immediately, since the sale happens live.
| Stage | Assumption | Per 1,000 registrations |
|---|---|---|
| Live attendance | 45% show rate (typical for a free live workshop) | 450 attend |
| Same-session "buy" signal | 12% of attendees (book a call or buy direct) | 54 |
| Buy direct → actual client | 40% of buy-signals, sold live | 22 clients |
| Book a call → still needs show + close | 60% of buy-signals × 65% show × 20% close | ~4 clients |
| 72h replay follow-up → booked calls | ~3% of registrants × 65% show × 20% close | ~4 clients |
| Total actual clients per 1,000 registrations | ~30 | |